About Us

Mabii creates ethically made kidswear with a coastal soul and a global conscience.

Designed in Newcastle, Australia our pieces are comfy, durable and made to survive the everyday.

We make kidswear that feels good, looks great, and does right by people and the planet. Every Mabii piece is ethically made, thoughtfully designed, and built to last through play, growth, and hand-me-downs. We use soft, durable textiles that are safe for little ones and gentle on the earth.

We’re committed to continuous improvement, honest communication, and creating a brand that families can trust.

What We Stand For

Ethical Production: We partner with responsible manufacturers who uphold fair labor practices, safe working conditions, and transparent sourcing.

Sustainable Materials: We choose textiles that are soft, long-lasting, and low-impact—because comfort shouldn’t come at the cost of the environment.

Design with Purpose: Our collections are made for movement, mess, and magic.

Community & Transparency: We’re proud to be part of the Australian small business community. We share our process openly and invite our customers to be part of the journey—from sketch to stitch.

Meet Steph

Hi, I’m Steph — mother of two boys and the founder, designer, packer, problem‑solver, and multi-tasker behind Mabii. I started this brand from my spare room with a simple goal: make kidswear that feels like home- sun-warmed, salt-kissed, and full of imagination.

I’m a big believer in doing things properly — ethically made clothing, honest communication, and designs that feel good on kids and good for the planet. No fast fashion, no shortcuts, just thoughtful pieces made with care.

When I’m not working, you’ll usually find me at the beach, chasing sunshine, or testing samples on my own little product‑testers. Mabii is my heart project, built on community, creativity, and a whole lot of love for the messy, magical world of childhood.

Thanks for being here and supporting this little dream — it means more than you know.

Steph